Lesson 1: Fundamentals of fundraising

Types of fundraising

1. Corporate Fundraising,(or cause funding): Corporate assistance may involve both charitable donations to a charity and help from a firm for mutual benefit, although the primary goal is to support the organization’s objective. They are generally established by a nonprofit organization and are hoped to be long-lasting. SMEs and non-governmental organizations contact businesses with their cause and financial need, and corporations react by providing gifts. In that way NGOs and businesses might produce a significant quantity of money and company might include this into its Corporate Social Responsibility activities.

2. Online fundraising: Nonprofits and entreprises are still not exploiting internet fundraising to their full potential. This type of fundraising meets numerous needs but does not replace many other effective fundraising methods. It is a fundraising tactics that should be combined with other fundraising methods. Digital and online fundraising may be done via the organization’s website, mobile contributions, email giving, social media campaigns, email campaigns, fundraising platforms that harness social networks and online crowds, and credit card processing.

3. Direct Email Fundraising: The funding process where direct mail fundraising, attract new contributors or members, and educate, develop and enhance the level of existing donations. In a direct mail campaign, it is critical to understand the ideas, practice, and discipline of direct marketing and fundraising. This strategy primarily targets those who donate to your cause or organization on a regular basis or have done so in the past.

When deciding on this sort of fundraising, a company or a small business should keep the following factors in mind:

➢Write an effective letter that captures and holds the donor’s attention.

➢Be explicit, repetitive, and confident in your request

➢Thank donors as soon as possible and as sincerely as possible

➢Send out entertaining and useful newsletters or other materials in response to direct mail letters

1. 4.Event fundraising:  Events may be used by organizations and companies to celebrate and enhance connections with existing contributors, recruit or expose your purpose to new donors, generate fundraising experience for your employees, directors, and volunteers, and perhaps raise funds. Marathons, culinary contests, book fairs, art shows, and blood drives are all examples of fundraising activities. Contributors spread the word about the main purpose of the event, which is to collect money and awareness for a certain social cause, by participating in and enjoying the event via such activities.