Lesson 3: Roadmap of your fundraising initiative

What is a Fundraising Roadmap?

Think of a fundraising roadmap as a plan of action that guides your fundraising activity. It sets out what your fundraising objectives are and how you’ll meet them. This can be for the year ahead or for a multi-year plan.
Having a fundraising roadmap makes it a lot easier to stay organized when it comes to raising funds. It can help you to avoid wasting precious time and resources on fundraising strategies that are unlikely to get results.
A fundraising roadmap can communicate your mission, plans, and goals to potential funders. Show it to stakeholders, large donors, potential partners, and foundations, for example.

The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the National Agency and Commission cannot be held responsible for any use which may be made of the information contained therein.