Any fundraising campaign plan should start by reading reports from previous cycles and taking advice from them. The same applies to a communications plan.
Ensure your audits include a study of:
While auditing previous reports simultaneously set the goals and objectives for the current cycle. Understanding the objectives for this cycle at this point will allow you to
No two donors are the same– they may differ in gift size, frequency of giving, or reasons for giving. Similarly, to tailor communications for each of them, you need different approaches. This is why your fundraising communications plan must have segmented lists of donors– so you can target each list independently with personalized messaging.
This is the stage where you pencil in what you want to communicate with potential donors and supporters. The messaging of your fundraising communication plan must resonate with your goals and target audience.
For instance, if your goal is to increase donor retention, your messaging must not talk about why one must give; instead, how their contributions helped and why they must continue giving.
Next, you decide on how you communicate your fundraiser to potential donors and supporters.
What you need to consider while finalizing your communications methods:
Establish teams and give them goals for completing each stage of your fundraising communications campaign.
Assign the teams with the following steps:
The degree of preparation is the key distinction between a soft launch and a hard launch.
A soft launch is the brief pre-campaign phase during which you get in touch with your greatest supporters and funders and solicit their financial support. This launch normally takes place one to two weeks prior to the implementation of your communication strategy for fundraising.
A hard launch, on the other hand, means that everything is set up and ready to go.
These early contributions help your campaign get traction and motivate new or modest donors to make more contributions.
The fundraising communications can then enter a hard launch, during which you invite all of your supporters to participate in the campaign.
Having measurable objectives at the beginning of your campaign enables you to track progress throughout the tenure. Depending on the results, you can continue with current strategies or update them.
Here are some metrics to track while the campaign is in progress:
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