Lesson 3: Monitoring the progress of your communication plan

You must be certain of what progress entails before you can even begin to gauge how well your communication approach is working. Focusing on this is crucial because we cannot measure something if we do not understand what it is.

You must be certain of what progress entails before you can even begin to gauge how well your communication approach is working. Focusing on this is crucial because we cannot measure something if we do not understand what it is.

An exhausting yet beneficial practice is to review your communication strategy’s progress once a year. Additionally, I very casually check my progress each month.
This helps to:

• Keep your eyes on the goal.
• If anything is not working, notice it in time.
• Stay inspired.

If you are tracking analytics, you can capture the pertinent sites and preserve them for your archive, which is very much the case. This holds true for live events as well, though. I’ve had to learn this lesson the hard way.Having visual evidence of your communication strategy’s success allows you to demonstrate its value and track your progress.

Take notes on how things alter anytime you switch platforms or media if you are utilizing several communication strategies. The what? What moves you toward your goal? Always take the time to observe and give yourself feedback.

Achieving milestones keeps one motivated and focused. Additionally, they aid in tracking the development of your communication plan. Even more so if you set the restriction that you won’t move forward until you’ve achieved the milestone. Naturally, milestones must contribute to the ultimate goal we previously specified and are never just exercises.

Referring to a supervisor or someone who expects you to carry out your communication plan will be lot simpler if you work for an organization. You can locate an accountability partner regardless of your status as an entrepreneur or side hustler. It might be a friend, an acquaintance in business, a coach, or a mentor. But make sure you have to demonstrate to someone your progress.

Have fun while measuring the success of your communication strategy and don’t forget to add your own unique approach.