Module 5: Green Marketing Posted by michalis.zachariou-admin-genteproject.eu 1 Min Read Learning objectives How to create a green marketing plan and a circular economy business modelHow to improve the own Brand ImageHow to encourage people to opt for green products and servicesHow to use CSR reporting, labels, awards and certificates for the own business Previous Module All Modules Next Module Course Content Expand All Chapter 1 Green marketing plan and a circular economy business model 2 Topics Expand Lesson Content 0% Complete 0/2 Steps Lesson 1 Definition of Marketing and benefits of Marketing Lesson 2 How to make a green marketing plan Chapter 2 Brand Image 2 Topics Expand Lesson Content 0% Complete 0/2 Steps Lesson 1 Target Group Analysis and USP Lesson 2 Green Branding or Product Image Chapter 3 How to encourage people to opt for green options 2 Topics Expand Lesson Content 0% Complete 0/2 Steps Lesson 1 Target group marketing Lesson 2 Reliability, CSR and corporate values Chapter 4 CSR reporting, labels, certificates 2 Topics Expand Lesson Content 0% Complete 0/2 Steps Lesson 1 The value of labels and certificates Lesson 2 Important labels Activities 1 Quiz Expand Lesson Content Activities Further readings References Copyright Disclaimer