Module 5: Green Marketing

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Learning objectives

How to create a green marketing plan and a circular economy business model
How to improve the own Brand Image
How to encourage people to opt for green products and services
How to use CSR reporting, labels, awards and certificates for the own business

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Course Content

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Chapter 1 Green marketing plan and a circular economy business model 2 Topics

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Lesson Content

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Lesson 1 Definition of Marketing and benefits of Marketing

Lesson 2 How to make a green marketing plan

Chapter 2 Brand Image 2 Topics

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Lesson 1 Target Group Analysis and USP

Lesson 2 Green Branding or Product Image

Chapter 3 How to encourage people to opt for green options 2 Topics

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Lesson 1 Target group marketing

Lesson 2 Reliability, CSR and corporate values

Chapter 4 CSR reporting, labels, certificates 2 Topics

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Lesson 1 The value of labels and certificates

Lesson 2 Important labels

Activities 1 Quiz

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Lesson Content

Further readings

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