Marketing refers to the activities and processes involved in promoting, advertising, and selling products or services. It encompasses various strategies, such as market research, product development, pricing, distribution, and communication, with the aim of reaching target customers and satisfying their needs while achieving business goals.
Overall, marketing is essential for entrepreneurs as it helps them effectively communicate their offerings, connect with customers, drive sales, and build a strong brand presence. By leveraging marketing strategies, entrepreneurs can enhance their chances of success and create sustainable business growth. When starting a business, marketing is pre-investment that will pay off earlier or later.
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