Module 5: Green Marketing
Chapter 1: Green marketing plan and a circular economy business model
2 Topics
Lesson 1: Definition of Marketing and benefits of Marketing
Lesson 2: How to make a green marketing plan
Chapter 2: Brand Image
2 Topics
Lesson 1: Target Group Analysis and USP
Lesson 2: Green Branding or Product Image
Chapter 3: How to encourage people to opt for green options
2 Topics
Lesson 1: Target group marketing
Lesson 2: Reliability, CSR and corporate values
Chapter 4: CSR reporting, labels, certificates
2 Topics
Lesson 1: The value of labels and certificates
Lesson 2: Important labels
Quizzes
1 Quiz
Quizzes
Further readings
References
Copyright Disclaimer
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References
Module 5: Green Marketing
References
https://www.ama.org/the-definition-of-marketing-what-is-marketing/
https://www.businesseurope.eu/policies/energy-and-environment/circular-economy
https://www.lucidchart.com/blog/consumer-decision-making-process#post-purchase-evaluation
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