Module 5: Green Marketing
Chapter 1 Green marketing plan and a circular economy business model
2 Topics
Lesson 1 Definition of Marketing and benefits of Marketing
Lesson 2 How to make a green marketing plan
Chapter 2 Brand Image
2 Topics
Lesson 1 Target Group Analysis and USP
Lesson 2 Green Branding or Product Image
Chapter 3 How to encourage people to opt for green options
2 Topics
Lesson 1 Target group marketing
Lesson 2 Reliability, CSR and corporate values
Chapter 4 CSR reporting, labels, certificates
2 Topics
Lesson 1 The value of labels and certificates
Lesson 2 Important labels
Activities
1 Quiz
Activities
Further readings
References
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Chapter 3 How to encourage people to opt for green options
Module 5: Green Marketing
Chapter 3 How to encourage people to opt for green options
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Lesson 1 Target group marketing
Lesson 2 Reliability, CSR and corporate values
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