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Further readings

Module 5: Green Marketing Further readings

An introduction to Green Marketing, M.J. Polonsky (1994): https://escholarship.org/content/qt49n325b7/qt49n325b7.pdf?t=q9ns2b
Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business-to-business context (Gelderman (2021): https://onlinelibrary.wiley.com/doi/full/10.1002/bse.2732
Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention (Liao et all 2020): https://www.mdpi.com/2071-1050/12/18/7461
Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper, Mary Wanjiru Kinoti (2011): https://d1wqtxts1xzle7.cloudfront.net/79190184/32-libre.pdf?1642732603=&response-content-disposition=inline%3B+filename%3DGreen_marketing_Intervention_Strategies.pdf&Expires=1679491693&Signature= F8FktUOPmGD1DMGIJsqKQFOBAL8g5T0Ie7i3HaBm2zE9Fnif5ig0PsgbCVIJ0-t-39Rwn-wkOFyuH6xE7clQi2254g~aJ3BARVqQln7MY6m8LqEMy2K8kLKeB7qBZhDBxORgSJ9Dv4cG-s3c-Y473lknnXh9t72zTFWeAq2KoXDfZ2N8Kk5M6FOucufdQOzwJ8i8bzBYd~qYBzsOG5pqAInJxyGrYzyLuooy8VHN-6FtzzrOgwaznb528HZzEJgUg0eo3zieDIXC-iz-pMrURoMRnS5Z6QkeHfjeKTsGlW6f3X5HUOasgYgJkDj-CIkrExWj6vW0SCh0Z7XWk-M6kQ__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

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