Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
So for an enterprise it is crucial to know
Marketing is a pre-investment that will pay off earlier or later
Marketing makes sure, that your service or product is bought and that your brand is known.
Marketing is especially necessary, when a new enterprise or product/service enters the market so that it gets popular
A good target group analysis (that should already be part of the business plan) is key for the success of an enterprise and also for the marketing strategy and it will help for the further development of the enterprise (by knowing the target groups needs, it is easier to develop new products)