Lesson 1 Fundamentals of fundraising

Types of fundraising

1. Corporate Fundraising, also known as cause funding, encourages corporates to contribute to a nonprofit or a charitable cause. Here, the nonprofits approach corporates with their cause and the need for funds, and the corporates donate accordingly. This takes care of two purposes. Firstly, the NGOs are able to raise substantial funds to meet their needs in one place, and secondly, a company includes the same as part of its Corporate Social Responsibility activity.
2. Online Fundraising is a way for nonprofit organizations to raise money via the internet. It usually involves an online donation page and can include mobile giving, peer-to-peer fundraising, and more..
3. Direct Fundraising, similar to direct marketing in the corporate world, is a process of reaching out to people through emails and social media messaging. This process directly targets people who are habitual donors, or have previously contributed to your cause or organisation.
4. Event Fundraising is an integral part of nonprofit organisations’ activities to raise money. These can happen through social events such as marathons, cooking competitions, book fairs, art exhibitions and blood camps. Through such activities, contributors partake in and enjoy the event, as well as spread the message about the event’s primary goal – is how to raise funds and spread awareness for a specific social cause. Link