Lesson 1 The value of labels and certificates

  • As sustainability becomes more important to customers, greenwashing is also increasing. This makes customers more critical towards enterprises.
  • Label and certificates offer an external audit to a defined scope of standards.Therefore labels and certificates guarantee that specific standards are met and raise the consumers trust.
  • Labels and certificates make your sustainable claims more reliable and customers are familiar with labels and their meaning.
  • Your enterprise should at least meet the minimum standards that are relevant in your sector. A market analysis can also be useful here to compare yourself to others and see, where your enterprise can be better than others.