As sustainability becomes more important to customers, greenwashing is also increasing. This makes customers more critical towards enterprises.
Label and certificates offer an external audit to a defined scope of standards.Therefore labels and certificates guarantee that specific standards are met and raise the consumers trust.
Labels and certificates make your sustainable claims more reliable and customers are familiar with labels and their meaning.
Your enterprise should at least meet the minimum standards that are relevant in your sector. A market analysis can also be useful here to compare yourself to others and see, where your enterprise can be better than others.