When getting into an endeavour is fundamental to consider both the pros and cons in order to make an informed decision.
Benefits will get you to invest your time knowledge and resources, while challenges will help you be prepared.
Positive social impact:
In an oversaturated competitive labour market, enterprises will do anything to stand out.
It is therefore a common practice among companies to try to get in touch with what the people want.
On the other hand, there is more access to information than ever before, which leads to an additional “demand” from the public from the businesses the support and invest in to be environmentally conscious.
So when does it become green-washing?
What is this? “the intersection of two firm behaviors: poor environmental performance and positive communication about environmental performance”
What to look out for: Disinformation disseminated by an organization so as to present an environmentally responsible public image; a public image of environmental responsibility promulgated by or for an organization, but perceived as being unfounded or intentionally misleading.
In other words, if it’s more about being perceived as environmentally friendly and less about actually taking steps to achieve environmental responsibility, it’s probably green washing.