Lesson 2 Green Branding or Product Image

Module 5: Green Marketing Chapter 2 Brand Image Lesson 2 Green Branding or Product Image

Green Branding and Product Image I

These questions can help to map the existing brand image:

What are the strengths of the brand?
What makes the brand unique?
What do customers associate with the brand?
How strong and relevant are the associations?

It is important to make clear, that Sustainability is really a core value of your enterprise and not just a Greenwashing claim!

Green Branding and Product Image II

These strategies can help to improve your green branding:

Focus on key environmental issues that are important in your industry
Create a page dedicated to sustainability on your website
Become green business certified and display it
Share your sustainability journey
Make sustainability a theme on company social media channels
Show customers the impact they make by choosing your company
Avoid greenwashing in your marketing