Lesson 2: How to develop a „Green Culture“ and make it sustainable (organizational structure, trainings)

How to implement a “Green Culture” in a company

Implementing a “green culture” in a company requires a multi-faceted approach that involves a combination of organizational change, employee engagement, and stakeholder involvement.

  1. Develop a sustainability strategy: The company should develop a comprehensive sustainability strategy that outlines its goals, targets, and action plans for reducing its environmental impact and promoting sustainable practices.
  2. Assign responsibility: A sustainability team should be established to oversee the implementation of the strategy and to ensure that the company is on track to meet its sustainability goals.
  3. Educate and train employees: All employees should be educated about the company’s sustainability strategy and trained on how to incorporate sustainable practices into their work.
  4. Encourage employee engagement: Employee engagement in sustainability initiatives through incentives, recognition programs, and other initiatives.
  5. Implement green policies and practices: Implement green policies and practices such as reducing energy and water use, minimizing waste and pollution, and sourcing environmentally responsible materials.
  6. Engage stakeholders: Engage with stakeholders such as customers, suppliers, and the wider community to promote environmental education and awareness.
  7. Measure and report progress: Measure and report on its progress towards its sustainability goals and use this information to identify areas for improvement.

(Link, Link2)

Sustainability Plan

A sustainability plan is a strategic roadmap that outlines a company’s commitments and goals for achieving sustainable development. It is a comprehensive document that covers a range of sustainability issues, including environmental stewardship, social responsibility, and economic viability. The plan typically includes specific targets, timelines, and action plans for achieving these goals. It may also include performance indicators and metrics for measuring progress towards sustainability objectives. The sustainability plan serves as a guide for the company’s management, employees, and stakeholders, and is an important tool for demonstrating the company’s commitment to responsible business practices and sustainable development. If you are interested in sustainability plans, take some time to research them online. You will find more information and also templates.

Sustainability Management Roles

Organizational change must be supported by a management and accountability structure. Trainings, Jour Fixes and performance checks need to be evaluated and institutionalized to become the company culture. Possible roles (either as additional tasks for existing employees after training and qualification or as potential new hires, depending on size and targets of the company) include:

  • Sustainability Manager: responsible for developing and implementing the company’s sustainability strategy, and for ensuring that the company meets its sustainability goals.
  • Sustainability Coordinator: works with other employees to implement sustainability initiatives, such as reducing energy use, promoting sustainable transportation, and implementing recycling programs
  • Sustainability Data Analyst: tracks and analyzes data related to the company’s sustainability performance and uses this information to identify areas for improvement.
  • Sustainability Communications Specialist: responsible for communicating the company’s sustainability efforts to internal and external stakeholders, and for promoting environmental awareness and sustainability initiatives.
  • Sustainability Auditor: conducts audits and assessments of the company’s sustainability performance and provides recommendations for improvement.


Digital Tools to support your transition

Sustainability tracking tools are solutions that help companies manage all the data they produce as a result of their operations. They track data from climate information, biodiversity, diversity, waste, staff and finances. They are designed to help corporate leadership execute governance over sustainability data collection and effectively communicate accurate data to stakeholders, investors, and regulators. Sustainability tracking software can greatly impact revenue, company valuation, and brand perception.

They can be a simple excel matrix that helps keeping track of improvements with staff and communications or sophisticated software solutions that show every data point in real-time (see Lesson 3, Best Practices).

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