Lesson 2 How to make a green marketing plan
Marketing and Outreach Plan
The first step should be to create a Marketing plan
A Marketing plan can be more or less detailed but it should always contain the following topics:
- Short and longterm Marketing goals
- Description of the target customer
- 1 or more marketing strategies
Additionally you can add:
- Your mission and vision
- Market research
- Entry barriers
- SWOT Analysis of your enterprise
- Competitive and stakeholder analysis
- Niche and USP
- Marketing & outreach methods and channels
- Marketing material (Logo & Co.)
- Sales channels (if needed)
