Lesson 2 How to make a green marketing plan

Marketing and Outreach Plan

The first step should be to create a Marketing plan

A Marketing plan can be more or less detailed but it should always contain the following topics:

  • Short and longterm Marketing goals
  • Description of the target customer
  • 1 or more marketing strategies

Additionally you can add:

  • Your mission and vision
  • Market research
  • Entry barriers
  • SWOT Analysis of your enterprise
  • Competitive and stakeholder analysis
  • Niche and USP
  • Marketing & outreach methods and channels
  • Marketing material (Logo & Co.)
  • Sales channels (if needed)