Lesson 2 Reliability, CSR and corporate values

• Especially in the sustainability sector, reliability and authenticity are important to consumers.
• A high moral standard is applied to entrepreneurs here, which is why entrepreneurs should elaborate their vision, values and mission well in order to be perceived congruently.
• Entrepreneurs should show transparency and be able to represent company decisions well.
• For this purpose, a swot analysis is helpful to become aware of one’s own strengths and weaknesses and to create a professional communication strategy covering different aspects of the business.

The higher the level of trust in an enterprise, the more likely customers are to return or recommend it to others!